Generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorshipread more
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idearead more
Promotion of brands to connect with potential customers using the internet and other forms of digital communicationread more
Identifying clear objectives or measurable goals. You’ll need a way to evaluate what’s working and what isn’t once you’ve launched your marketing plan.
Decide on the specific tools you will use and actions you will take to reach your audience. This is the time to determine whether your marketing activities will take place online or offline, in person, or through phone calls or webinars, etc.
A defined budget will help in prioritizing activities and help make sure that ROI, return on investment, is top of mind when evaluating the success of your actions.