Generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship
read moreMarketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea
read morePromotion of brands to connect with potential customers using the internet and other forms of digital communication
read moreIdentifying clear objectives or measurable goals. You’ll need a way to evaluate what’s working and what isn’t once you’ve launched your marketing plan.
Decide on the specific tools you will use and actions you will take to reach your audience. This is the time to determine whether your marketing activities will take place online or offline, in person, or through phone calls or webinars, etc.
A defined budget will help in prioritizing activities and help make sure that ROI, return on investment, is top of mind when evaluating the success of your actions.
Informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.
The strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP).
Paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.”
With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.
Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry.
When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product rele